eConsultant Book Reviews

It's Not How Good You Are, Its How Good You Want to Be by Paul Arden


A book by advertising guru who has important but simply stated ideas from his experience. It's a distillation of years of experience and will ensure you focus on the basics - without all the management-speak.

Notes on the Fundamentals

1. Energy - It's 75 % of the job. If you haven't got it, be nice.
2. Do not seek praise. Seek criticism.
3. It's all my fault.
4. Do not covet your ideas.
5. Don't look for the next opportunity. The one you have in your hand is the opportunity.
6. Accentuate the positive. Eliminate the negative.
7. Do not put your cleverness in front of your communication.
8. Don't promise what you can't deliver.
9. Know your clients aims.
10. What do you do when your client won't buy? Do it his way. Then do it your way.
11. Don't take no for an answer.
12. When it can't be done, do it. If you don't dio it, it doesn't exist.

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Book Reviews Index :

100 Simple Secrets of Happy People by David Niven | 100 Simple Secrets of Successful People by David Niven | 100 Ways to Motivate Yourself by Steve Chandler | Eat That Frog by Brian Tracy | Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi | Focal Point by Brian Tracy | Getting Things Done: The Art of Stress-Free Productivity by David Allen | Gig by John Bowe | It's Not How Good You Are, Its How Good You Want to Be by Paul Arden | It's Your Ship: Management Techniques from the Best Damn Ship in the Navy by Michael Abrashoff | Keep Your Brain Alive by by Lawrence C Katz & Manning Rubin | Learned Optimism by Dr Martin E P Seligman | Life Strategies by Phil McGraw | Mastery: The Keys to Success and Long-Term Fullfillment by George Leonard | Never Wrestle with a Pig by Mark H McCormack | Please Don't Just Do What I Tell You by Bob Nelson | Rules for Revolutionaries by Guy Kawasaki | The 10 Natural Laws of Successful Time and Life Management by Hyrum Smith | The 100 Absolutely Unbreakable Laws of Business Success by Brian Tracy | The Brand You 50 by Tom Peters | The Power of Optimism by Alan Loy McGinnis | The Professional Service Firm 50 by Tom Peters | The Project 50 by Tom Peters | The War of Art by Steven Pressfield | The Wisdom of Teams by Jon Katzenbach and Douglas Smith | Thriving in 24/7 by Sally Helgesen | Time Tactics of Very Successful People by B. Eugene Griessman | Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation by Robert I. Sutton