eConsultant Book Reviews

Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation by Robert I. Sutton


Going against the grain, in an intelligent way, has lots of advantages. Conventional wisdom is not always right. There is no harm in trying out new ideas that appear wierd; but they work.


01. Hire "slow learners" (of the organization code)
02. Hire people who make you uncomfortable, even those you dislike.
03. Hire people you (probably) don't need.
04. Use job interviews to get ideas, not to screen candidates.
05. Encourage people to ignore & defy superiors and peers.
06. Find some happy people and get them to fight.
07. Reward success and failure, punish inaction.
08. Decide to do something that will probably fail, then convince yourself and everyone else that success is certain.
09. Think of some ridiculous or impractical things to do, then plan to do them.
10. Avoid, distract, and bore customers, critics, and anyone who just wants to talk about money.
11. Don't try to learn anything from people who seem to have solved the problem you face.
12. Forget the past, especially your company's success.

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Book Reviews Index :

100 Simple Secrets of Happy People by David Niven | 100 Simple Secrets of Successful People by David Niven | 100 Ways to Motivate Yourself by Steve Chandler | Eat That Frog by Brian Tracy | Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi | Focal Point by Brian Tracy | Getting Things Done: The Art of Stress-Free Productivity by David Allen | Gig by John Bowe | It's Not How Good You Are, Its How Good You Want to Be by Paul Arden | It's Your Ship: Management Techniques from the Best Damn Ship in the Navy by Michael Abrashoff | Keep Your Brain Alive by by Lawrence C Katz & Manning Rubin | Learned Optimism by Dr Martin E P Seligman | Life Strategies by Phil McGraw | Mastery: The Keys to Success and Long-Term Fullfillment by George Leonard | Never Wrestle with a Pig by Mark H McCormack | Please Don't Just Do What I Tell You by Bob Nelson | Rules for Revolutionaries by Guy Kawasaki | The 10 Natural Laws of Successful Time and Life Management by Hyrum Smith | The 100 Absolutely Unbreakable Laws of Business Success by Brian Tracy | The Brand You 50 by Tom Peters | The Power of Optimism by Alan Loy McGinnis | The Professional Service Firm 50 by Tom Peters | The Project 50 by Tom Peters | The War of Art by Steven Pressfield | The Wisdom of Teams by Jon Katzenbach and Douglas Smith | Thriving in 24/7 by Sally Helgesen | Time Tactics of Very Successful People by B. Eugene Griessman | Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation by Robert I. Sutton